E-commerce Manager
Compass gave us a clear view of our ad spend versus actual sales, eliminating guesswork. Our marketing decisions are now data-driven and more profitable.
Liam Turner
E-commerce Manager, Urban Threads
How Compass Connects Shopify and Meta Ads Data
Data Integration
01
Compass securely links your Shopify store with your Meta Ads account to gather accurate sales and ad spend data in real time.
02
Order Matching
The app matches actual Shopify orders to corresponding Meta Ads campaigns, eliminating discrepancies between platforms.
03
Unified Metrics
Compass consolidates sales and advertising data into a single dashboard, providing a clear view of real ROAS and revenue.
04
AI-Powered Insights
An AI assistant answers your marketing questions and generates weekly reports to guide profitable growth strategies.
05
Accurate Decision-Making
With precise data alignment, merchants can confidently optimize ad spend and scale campaigns based on verified results.
06
Seamless Setup
Connecting your accounts is straightforward, enabling quick access to trustworthy marketing insights without technical hurdles.
Key Features of Compass by OptyDigitals
Explore how Compass consolidates your Shopify and Meta Ads data to deliver precise marketing insights and actionable AI-driven support.
Truth Dashboard
Unifies Shopify sales and Meta Ads spend to present a single, accurate ROAS and revenue overview.
Ask Compass AI Assistant
Responds to marketing questions in plain English, providing clear insights without technical complexity.
Automated Weekly Strategy Reports
Delivers tailored AI-generated marketing recommendations every Monday to optimize ad performance.
Seamless Shopify Integration
Connects directly with your Shopify store and Meta Ads account for real-time, reliable data synchronization.
Answers to Your Compass Questions
How Compass Supports Shopify Merchants
How does Compass connect Shopify and Meta Ads data?
Compass links your Shopify sales records directly with your Meta Ads account, matching orders to ad spend. This integration provides a unified view of your actual return on ad spend (ROAS) by reconciling discrepancies between the two platforms.What insights can I get from the Truth Dashboard?
The Truth Dashboard consolidates key marketing metrics such as real revenue, ad spend, and ROAS into one clear interface. It eliminates conflicting data, enabling you to track your campaign performance accurately and make informed decisions.How does the AI assistant help with marketing strategies?
Ask Compass, the AI assistant, answers your marketing questions in plain English and generates weekly strategy reports. It highlights opportunities and suggests actions to optimize your ad campaigns for better profitability.Is Compass suitable for all Shopify merchants?
Compass is designed for Shopify merchants spending between £500 and £5,000 monthly on Meta Ads who want to scale their marketing efficiently without relying on external agencies. It fits businesses seeking clear, data-driven insights to grow profitably.
Start Growing with Compass Today
Connect your Shopify store and Meta Ads to unlock precise marketing insights and boost your ROAS.
Join Shopify Merchants Who Trust Compass
Merchants using Compass report clearer ad spend visibility and improved campaign decisions.
Our AI assistant delivers actionable weekly reports that help optimize marketing strategies effortlessly.
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